Protect Your Brand. Save Your Logo.

Lacoste and MAAF were the first to sign up for this the new international conservation effort Save Your Logo.
The premise is simple—companies that put animals in their logos get tax perks and good press for protecting the habitat of those animals. Brilliant.

I’m just looking at what I’m wearing right now and I see Puma kicks, American Eagle slacks, and Jockey t-shirt (which may sound odd but the number of horses being abandoned and neglected by cash strapped owners these days is shocking and sad).
Anyhoo, thinking of naming our new screen printing studio Monkey Puppy Seahorse Press just for tax purposes now.
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