down with helvetica: design your own font
(image courtesy of ny times)
the ny times posted this article about an increasingly popular trend: specialty typeface design. it’s a good little article about the general public’s increased awareness of type.
personally, i found the second to last paragraph of particular interest: phil renaud, a designer from phoenix studied the relationship between his grades and the typefaces he selected for his college papers.
the unscientific finding: papers set in georgia averaged better grades than those set in times. i’m just hoping he thanked matthew carter.
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